Privacy Policy

Last updated: 9 April 2026

Our Commitment

Mirage Distribution Limited is committed to protecting your privacy and handling your personal data transparently, lawfully, and securely. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

This Privacy Policy is issued by Mirage Distribution Limited, a company registered in England and Wales (Company No. 07080694), trading as MDL Connect. We operate the website at mdlconnect.co.uk (the "Website").

Data Controller

Mirage Distribution Limited

Unit 6-7, Albion Industrial Estate, Oldbury Road

West Bromwich, B70 9BP, United Kingdom

Email: hello@mdlconnect.co.uk

2. What Data We Collect

We collect different types of information depending on how you interact with our Website. The table below summarises the key categories:

CategoryData CollectedPurposeRetention
Joining ApplicationsName, email, phone, pharmacy details, ODS code, company informationProcessing new customer account applicationsDuration of business relationship
Visit RequestsName, pharmacy name, email, phone, postcodeArranging sales visits to prospective customers12 months
Staff AccountsName, email, role, login historyPlatform access management and securityDuration of employment
AnalyticsAnonymous page views, device type, browserImproving website experience90 days

We do not collect sensitive personal data (e.g., racial or ethnic origin, political opinions, health data) unless strictly required for regulatory compliance purposes in our capacity as a licensed pharmaceutical distributor (MHRA WDA (H): 39731).

3. How We Use Your Data

We process your personal data for the following purposes:

  • Contractual necessity: Processing joining applications, managing customer accounts, order fulfilment, and delivery coordination
  • Legitimate interest: Arranging requested sales visits, responding to enquiries, and improving our services
  • Consent: Sending marketing communications (where you have opted in) and placing analytics cookies
  • Legal obligation: Maintaining records required by pharmaceutical distribution regulations, tax law, and anti-money laundering requirements

We will never use your personal data for automated decision-making or profiling that produces legal effects concerning you.

4. Data Storage and Security

Your data is stored securely using industry-standard encryption and access controls. We use the following measures to protect your information:

  • Encryption in transit (TLS/SSL) and at rest
  • Row-Level Security (RLS) ensuring data isolation between users
  • Two-factor authentication for all staff accounts
  • Regular security audits and vulnerability assessments
  • Role-based access controls limiting data access to authorised personnel
  • Automatic session timeouts and idle session management

Data is hosted on secure infrastructure within the UK and European Economic Area (EEA). We do not transfer personal data outside the UK/EEA.

5. Data Sharing

We do not sell your personal data to any third party, under any circumstances. We may share limited data with the following categories of recipients, only where necessary:

  • Courier partners (DHL, DPD) -- delivery name and address only, for order fulfilment
  • Regulatory authorities (MHRA, GPhC) -- where legally required for pharmaceutical distribution compliance
  • Payment processors -- for direct debit mandate setup and payment collection
  • Email service providers -- for transactional and notification emails (name and email address only)

All third-party processors are bound by data processing agreements that comply with UK GDPR requirements.

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of Access

Request a copy of the data we hold about you

Right to Rectification

Ask us to correct inaccurate or incomplete data

Right to Erasure

Request deletion of your personal data

Right to Restriction

Ask us to limit how we use your data

Right to Portability

Receive your data in a structured, common format

Right to Object

Object to processing based on legitimate interest

Right to Withdraw Consent

Withdraw consent at any time without penalty

Right to Complain

Lodge a complaint with the ICO

To exercise any of these rights, please contact us using the details in Section 1. We will respond within 30 days of receiving your request.

Please note that some data may be exempt from erasure where we are legally required to retain it (e.g., pharmaceutical distribution records, financial records).

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specific retention periods include:

  • Customer account data: Duration of the business relationship plus 7 years (tax and regulatory requirements)
  • Joining applications: Duration of the business relationship, or 12 months if not approved
  • Visit requests: 12 months from the date of submission
  • Analytics data: 90 days (automatically deleted)
  • Audit logs: 7 years (regulatory compliance)

8. Cookies

Our Website uses cookies to ensure it functions correctly and, with your consent, to collect anonymous analytics data. For full details about the cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Children's Privacy

Our Website and services are intended for use by pharmacy professionals and businesses. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected such data, please contact us immediately and we will take steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be highlighted on our Website and the "Last updated" date at the top of this page will be revised. For significant changes affecting how we process your data, we will seek to notify you directly where possible.

11. Contact and Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal data, please contact us:

Mirage Distribution Limited

Unit 6-7, Albion Industrial Estate, Oldbury Road

West Bromwich, B70 9BP, United Kingdom

Email: hello@mdlconnect.co.uk

Phone: +44 (0) 208 997 37 27

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office

Wycliffe House, Water Lane

Wilmslow, Cheshire, SK9 5AF

Website: ico.org.uk

Helpline: 0303 123 1113