Privacy Policy
Last updated: 9 April 2026
Our Commitment
Mirage Distribution Limited is committed to protecting your privacy and handling your personal data transparently, lawfully, and securely. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
This Privacy Policy is issued by Mirage Distribution Limited, a company registered in England and Wales (Company No. 07080694), trading as MDL Connect. We operate the website at mdlconnect.co.uk (the "Website").
Data Controller
Mirage Distribution Limited
Unit 6-7, Albion Industrial Estate, Oldbury Road
West Bromwich, B70 9BP, United Kingdom
Email: hello@mdlconnect.co.uk
2. What Data We Collect
We collect different types of information depending on how you interact with our Website. The table below summarises the key categories:
| Category | Data Collected | Purpose | Retention |
|---|---|---|---|
| Joining Applications | Name, email, phone, pharmacy details, ODS code, company information | Processing new customer account applications | Duration of business relationship |
| Visit Requests | Name, pharmacy name, email, phone, postcode | Arranging sales visits to prospective customers | 12 months |
| Staff Accounts | Name, email, role, login history | Platform access management and security | Duration of employment |
| Analytics | Anonymous page views, device type, browser | Improving website experience | 90 days |
We do not collect sensitive personal data (e.g., racial or ethnic origin, political opinions, health data) unless strictly required for regulatory compliance purposes in our capacity as a licensed pharmaceutical distributor (MHRA WDA (H): 39731).
3. How We Use Your Data
We process your personal data for the following purposes:
- Contractual necessity: Processing joining applications, managing customer accounts, order fulfilment, and delivery coordination
- Legitimate interest: Arranging requested sales visits, responding to enquiries, and improving our services
- Consent: Sending marketing communications (where you have opted in) and placing analytics cookies
- Legal obligation: Maintaining records required by pharmaceutical distribution regulations, tax law, and anti-money laundering requirements
We will never use your personal data for automated decision-making or profiling that produces legal effects concerning you.
4. Data Storage and Security
Your data is stored securely using industry-standard encryption and access controls. We use the following measures to protect your information:
- Encryption in transit (TLS/SSL) and at rest
- Row-Level Security (RLS) ensuring data isolation between users
- Two-factor authentication for all staff accounts
- Regular security audits and vulnerability assessments
- Role-based access controls limiting data access to authorised personnel
- Automatic session timeouts and idle session management
Data is hosted on secure infrastructure within the UK and European Economic Area (EEA). We do not transfer personal data outside the UK/EEA.
5. Data Sharing
We do not sell your personal data to any third party, under any circumstances. We may share limited data with the following categories of recipients, only where necessary:
- Courier partners (DHL, DPD) -- delivery name and address only, for order fulfilment
- Regulatory authorities (MHRA, GPhC) -- where legally required for pharmaceutical distribution compliance
- Payment processors -- for direct debit mandate setup and payment collection
- Email service providers -- for transactional and notification emails (name and email address only)
All third-party processors are bound by data processing agreements that comply with UK GDPR requirements.
6. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of Access
Request a copy of the data we hold about you
Right to Rectification
Ask us to correct inaccurate or incomplete data
Right to Erasure
Request deletion of your personal data
Right to Restriction
Ask us to limit how we use your data
Right to Portability
Receive your data in a structured, common format
Right to Object
Object to processing based on legitimate interest
Right to Withdraw Consent
Withdraw consent at any time without penalty
Right to Complain
Lodge a complaint with the ICO
To exercise any of these rights, please contact us using the details in Section 1. We will respond within 30 days of receiving your request.
Please note that some data may be exempt from erasure where we are legally required to retain it (e.g., pharmaceutical distribution records, financial records).
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specific retention periods include:
- Customer account data: Duration of the business relationship plus 7 years (tax and regulatory requirements)
- Joining applications: Duration of the business relationship, or 12 months if not approved
- Visit requests: 12 months from the date of submission
- Analytics data: 90 days (automatically deleted)
- Audit logs: 7 years (regulatory compliance)
8. Cookies
Our Website uses cookies to ensure it functions correctly and, with your consent, to collect anonymous analytics data. For full details about the cookies we use and how to manage your preferences, please see our Cookie Policy.
9. Children's Privacy
Our Website and services are intended for use by pharmacy professionals and businesses. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected such data, please contact us immediately and we will take steps to delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any material changes will be highlighted on our Website and the "Last updated" date at the top of this page will be revised. For significant changes affecting how we process your data, we will seek to notify you directly where possible.
11. Contact and Complaints
If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal data, please contact us:
Mirage Distribution Limited
Unit 6-7, Albion Industrial Estate, Oldbury Road
West Bromwich, B70 9BP, United Kingdom
Email: hello@mdlconnect.co.uk
Phone: +44 (0) 208 997 37 27
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113