Your product is being dispensed.
Is that demand converting into your UK sales?
MDL Connect helps manufacturers identify where relevant pharmacy demand already exists, focus commercial activity on the right accounts and turn that insight into targeted pricing, volume bands and measurable purchasing activity.
From real dispensing demand to pharmacy purchasing, through one connected platform.
- 1
See the demand
View product-level dispensing activity and identify where genuine pharmacy demand already exists.
- 2
Choose the accounts
Focus on any pharmacy with an MDL Connect account and decide where you want your commercial proposition to apply.
- 3
Set the proposition
Assign pricing, volume bands and availability to selected pharmacies directly through MDL Connect.
- 4
Make it available instantly
Once allocated, the manufacturer offer is automatically available within the pharmacy’s normal MDL Connect ordering experience.
- 5
Fulfil through genuine UK stock
Orders placed through MDL Connect are fulfilled through Mirage using genuine UK stock and an established WDA-backed supply route.
- 6
Track every sale live
Monitor purchasing activity in real time through the manufacturer dashboard, with live visibility of orders, sales and account response.
For manufacturers serving eligible NHS dispensing organisations in England.
The question is: who is supplying that demand, and with which pack?
Traditional distribution can move product without giving the manufacturer a clear view of where pharmacy demand sits, which accounts are buying, or which pack is ultimately fulfilling that demand.
The MDL Connect answer
MDL Connect connects dispensing demand with account-level pricing, ordering and live purchasing activity, giving manufacturers a clearer view of where demand exists, a more direct route to converting it into UK sales, and visibility of the pack, batch and expiry supplied to each customer.
What tools do you have today to influence the sale?
Your product may already be prescribed and dispensed. But once that demand reaches the pharmacy, how much influence do you really have over what happens next?
Do you know which pharmacies are dispensing your product?
Demand can exist without a clear account-level view of where it sits.
Can you reach every relevant pharmacy?
A field team can only have so many conversations. Thousands of dispensing organisations cannot all be managed one by one.
Can you change the proposition for an individual pharmacy?
Can you give a specific account a different price, volume band or availability based on the opportunity you see?
Can you influence which pack fulfils the demand?
Distribution may supply the product, but that does not necessarily mean the pharmacy receives the UK pack you want representing the sale.
Can you see the response as it happens?
If you improve the proposition, can you see when that pharmacy orders, what it buys and whether the change actually influenced purchasing?
Can you follow the product through to the customer?
Can you see the pack, batch and expiry supplied against the resulting pharmacy order?
The MDL Connect difference
MDL Connect puts those tools in one place. See where pharmacy demand exists. Select the accounts you want to support. Set pharmacy-specific pricing, volume bands and availability. Fulfil resulting orders through genuine UK stock. Then follow purchasing activity live through your manufacturer dashboard.
See the demand. Influence the proposition. Fulfil the sale. Measure the response.
Why pharmacies use MDL Connect
The manufacturer opportunity only works if the platform works for the pharmacy. MDL Connect is built around the pharmacy’s own dispensing activity and purchasing needs. It gives pharmacies a practical reason to return: relevant products, clearer commercial information, better buying opportunities and a familiar route to order.
Relevant from the moment they log in
Instead of searching through thousands of products, pharmacies are shown the lines most relevant to what they actually dispense.
Better-informed purchasing
Purchase price, reimbursement context, dispensing demand and indicative margin can be viewed together, helping the pharmacy understand where a buying opportunity could genuinely make a difference.
Manufacturer pricing comes to them
Where a manufacturer makes a pricing or volume opportunity available, it can appear directly within the pharmacy’s MDL Connect account. The pharmacy does not need to find the manufacturer, negotiate separately or manage another buying process.
No new route to learn
The pharmacy continues to order through MDL Connect as normal. Manufacturer opportunities sit within the same purchasing experience they already use.
The pharmacy stays in control
The pharmacy can review the price, quantity, availability and expiry before deciding whether the opportunity works for them. Nothing is forced and no purchasing commitment is created.
Real people behind the platform
A named account team remains available when the pharmacy wants support, while ordering and fulfilment continue through an established wholesale route.
For the pharmacy, MDL Connect is not another catalogue to manage. It is a more relevant way to buy the products they already use.
Knowing where the demand sits is only the beginning.
A manufacturer may already have data showing where its products are being dispensed. The harder question is what to do with it. Reaching thousands of individual pharmacies, tailoring the commercial proposition, making it available at account level, capturing the resulting order and providing a route to fulfilment is difficult to do at scale. MDL Connect provides the infrastructure to turn that insight into action.
- 1
See the demand
Identify where your products are being dispensed and which pharmacy accounts represent the strongest commercial opportunity.
- 2
Choose where to act
Select the pharmacies, groups or segments where you want to improve the proposition.
- 3
Set the offer
Create account-specific pricing, volume bands and availability around the opportunity you want to pursue.
- 4
Put it in front of the pharmacy
Make the proposition available within the pharmacy’s existing MDL Connect purchasing experience, without needing to contact every account individually.
- 5
Capture and fulfil the order
When the pharmacy buys, the order flows through MDL Connect and into an established wholesale fulfilment route using genuine UK stock.
- 6
Measure the response
Track orders and sales through your manufacturer dashboard and see how individual accounts respond to the proposition in real time.
From knowing where the demand is to having the tools to capture it, at scale.
Every relevant pharmacy can now be worth engaging.
Traditional field teams naturally focus on the accounts large enough to justify the time and cost of a visit. That leaves a much wider group of pharmacies with genuine product demand but little realistic opportunity for direct manufacturer engagement. MDL Connect changes that. Manufacturers can work directly with relevant pharmacies through the platform, without adding field visits, unnecessary calls or another layer of administration.
Reach pharmacies your field team never could
A pharmacy does not need to be a major account to receive direct manufacturer attention. If the demand is there, the opportunity can be addressed.
Engage without leaving the office
Review the account, understand the demand and manage the commercial proposition directly through the manufacturer portal.
Set the right terms from the outset
Apply pricing, volume bands and availability at account level so the pharmacy can see the proposition immediately.
Remove unnecessary negotiation
Instead of lengthy back and forth, manufacturers can put forward the terms they believe will capture the demand from the start.
Respect the pharmacy’s time
Relevant opportunities appear within the pharmacy’s existing purchasing experience, without requiring another sales meeting or buying process.
Stay in control at scale
Manage thousands of potential pharmacy relationships through one platform while retaining the option for direct personal engagement where it adds value.
Traditional field model
Direct attention is limited by time, geography and account size.
MDL Connect
Direct manufacturer engagement can extend to every relevant pharmacy account.
The pharmacy gets the attention. The manufacturer gets the reach. Neither needs to waste time getting there.
The difference is what happens before, during and after the order.
Starting point
Stock availability, a campaign, an account list or an existing relationship.
Real pharmacy dispensing demand shows where the opportunity already exists.
Account focus
Commercial attention is often concentrated on the largest or easiest accounts to reach.
Any relevant MDL Connect pharmacy can be selected and supported at account level.
Manufacturer control
Pricing and commercial terms may be broad, indirect or difficult to apply consistently across individual pharmacies.
Manufacturers can set account-specific pricing, volume bands and availability directly through the platform.
Pharmacy engagement
Reaching the pharmacy may require a visit, call, campaign or separate buying conversation.
The proposition appears within the pharmacy’s normal MDL Connect purchasing experience.
Reach
Field coverage is naturally limited by time, geography and account size.
Relevant pharmacies can be reached directly through the portal, including accounts that would never justify a physical visit.
Order capture
The manufacturer may influence demand without knowing whether it ultimately captures the resulting purchase.
The offer, order and resulting purchasing activity are connected through the same platform.
Fulfilment
The manufacturer may have limited visibility over which pack or supply route ultimately fulfils the pharmacy demand.
Orders are fulfilled through Mirage using genuine UK stock, with pack, batch and expiry traceability.
Visibility
Sales response may arrive later through aggregated reports or disconnected data sources.
Manufacturers can monitor orders and sales through a live dashboard as purchasing happens.
Learning
It can be difficult to link a commercial intervention directly to the resulting pharmacy behaviour.
Manufacturers can see how accounts respond and use that activity to refine pricing, targeting and future opportunities.
Not simply a different way to sell. A connected way to see the demand, influence the proposition, capture the order and measure the result.
Better manufacturer access should create a better pharmacy proposition.
MDL Connect brings manufacturers closer to the pharmacies already dispensing their products, but the relationship only works if the pharmacy benefits too. Manufacturers gain the tools to identify, reach and support relevant accounts at scale. Pharmacies gain access to more relevant pricing and purchasing opportunities without another sales process, another supplier relationship or more work.
The manufacturer gains
- Visibility of real pharmacy demand
- Account-level control over pricing, volume bands and availability
- Direct reach into relevant pharmacies at scale
- The ability to support accounts that would never justify a field visit
- A connected route from proposition to order and fulfilment
- Genuine UK stock fulfilment with pack, batch and expiry visibility
- Live visibility of orders, sales and account response
The pharmacy gains
- Manufacturer opportunities relevant to products it already dispenses
- Pricing and volume terms tailored to its account
- Better commercial information at the point of purchase
- No separate manufacturer negotiation or buying process
- A simple route to order through the platform it already uses
- Visibility of price, quantity, availability and expiry before ordering
- Complete freedom to decide whether the opportunity works
The manufacturer gets closer to the demand. The pharmacy gets a better proposition. MDL Connect makes both possible without adding unnecessary complexity.
One connected route. Clear responsibilities from demand to delivery.
MDL Connect gives manufacturers a direct commercial route into relevant pharmacy accounts without requiring them to build their own pharmacy sales, ordering or distribution infrastructure. Each party has a clearly defined role.
Manufacturer
Controls the commercial proposition
- Selects the products it wants to support
- Identifies the accounts or pharmacy groups it wants to target
- Sets pricing and volume bands
- Determines product availability
- Decides which pharmacies receive which commercial terms
- Retains control of its wider product and account strategy
MDL Connect
Connects demand to the proposition
- Identifies relevant pharmacy demand at product level
- Gives the manufacturer visibility of the opportunity
- Connects manufacturer terms to the selected pharmacy accounts
- Makes those terms available within the pharmacy’s normal purchasing experience
- Captures the resulting orders and purchasing activity
- Provides live manufacturer visibility through the dashboard
Pharmacy
Decides whether the opportunity works
- Sees relevant manufacturer pricing within its existing MDL Connect account
- Reviews price, volume, availability and other relevant product information
- Chooses whether to purchase and selects the quantity required
- Continues ordering through the same familiar MDL Connect process
- Needs no separate manufacturer account, negotiation or new ordering process
Mirage Distribution
Makes the transaction and supply possible
- Provides the wholesale route and holds genuine UK stock
- Processes and fulfils the resulting pharmacy order
- Invoices the pharmacy and manages the associated financial administration
- Handles credit control and account payment management
- Provides operational and account support
- Maintains pack, batch and expiry traceability through fulfilment
In short, Mirage handles the operational, financial and fulfilment infrastructure required to turn the manufacturer proposition into a completed pharmacy sale.
Your market. Your terms. Your stock. Your sales. One portal.
MDL Connect does not just show you where the opportunity is. It gives you the tools to act on it. Participating manufacturers can move from product-level pharmacy demand to account-level commercial action, stock management, fulfilment and live sales visibility through one connected portal.
- 1See demand
- 2Set terms
- 3Manage supply
- 4Capture orders
- 5Measure
Demand
See where the opportunity sits.
Select a product and see where relevant pharmacy demand sits, from major accounts through to the long tail.
- Product-level pharmacy demand
- Ranked account opportunity
- Long-tail visibility
See the demand. Shape the proposition. Follow the sale.
MDL Connect brings the commercial and operational tools together, while Mirage handles the wholesale, fulfilment, invoicing and credit-control infrastructure behind the transaction.
See where the demand sits. Decide what happens next.
Which pharmacies are driving demand for your key products? How much of that demand sits within your largest accounts, and how much is spread across the long tail you rarely get the opportunity to influence? Which pharmacies could respond if you changed the price, volume band or availability? And if you made that proposition today, how quickly could you see whether it worked? MDL Connect turns those questions into something you can actually act on.
- 1
Identify where the demand really sits
Go beyond broad market data. See the pharmacy accounts behind relevant dispensing activity and understand where the commercial opportunity exists at product level.
- 2
Understand the full shape of your market
Separate the major accounts from the long tail. Identify the hundreds or thousands of smaller pharmacies that may each look modest in isolation, but collectively represent meaningful demand.
- 3
Decide where you want to compete
Choose the pharmacies you want to target and determine the commercial proposition you want them to see, from account-level pricing and volume bands to product availability.
- 4
Put the proposition directly into market
Make those terms available to selected pharmacies through MDL Connect without adding field visits, mass campaigns or another layer of sales administration.
- 5
Capture the order
When the pharmacy responds, the transaction flows through an established ordering and wholesale route, with genuine UK stock fulfilled through Mirage Distribution.
- 6
Measure the result
See orders and sales through your manufacturer dashboard. Understand which accounts responded, what they bought and how the proposition performed.
This is not simply another way to look at market data. It is a way to take the demand you can see, and do something commercially meaningful with it.
MDL Connect works from dispensing insight with no patient-identifiable information. Access stays limited to the agreed partnership scope, and the pharmacy always keeps its professional judgement and purchasing choice.
See what MDL Connect could reveal about your products.
Arrange a commercial discussion
Bring one product, one product family or one commercial question. We will show you how the demand looks, how the platform works and what a manufacturer partnership could allow you to control.
No commitment to change your current distribution arrangements. Just an opportunity to see the market differently, and decide what you want to do with it.
Pick a product. We’ll show you what you could be capturing.
Tell us which product or range you want to put under the spotlight.
We’ll show you where relevant pharmacy demand sits, which accounts are behind it, how that demand is distributed across your market and how MDL Connect could help you turn more of it into measurable UK sales.
See the demand
Where relevant pharmacy dispensing activity already sits.
Identify the opportunity
Which accounts are behind it and how demand is distributed across your market.
Decide what happens next
How MDL Connect could help turn more of that demand into measurable UK sales.
See the demand. Identify the opportunity. Decide what happens next.
Running a pharmacy? Tell us which products matter to your business and where a closer manufacturer relationship could help.