Start with demand. Bring the right information together. Act from one place.
MDL Connect starts with the products your pharmacy actually dispenses, then brings together the commercial and operational information around them, including pricing, manufacturer opportunities, availability, existing orders and relevant supply information. The result is a clearer view of what deserves attention and a simple route to take the next action, whether that means buying, negotiating, tracking an order or resolving an issue.
One connected view from product demand to completed transaction.
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Your pharmacy
- Product-level monthly dispensing insight
- Relevant MDL Connect order activity
- Product patterns
- Account context
Mirage supply
- Products currently listed
- Current MDL price
- Available inventory
- Shorter-dated opportunities
- Relevant commercial information
MDL Connect
Relevant opportunity for this pharmacy
The dispensing picture is based on the latest monthly insight available to MDL Connect. It is not a live stock count or a record of everything the pharmacy has bought elsewhere.
Start with demand. Add the commercial context. Act where it counts.
MDL Connect starts with what the pharmacy actually dispenses, then brings together the commercial and supply information around those products, including current pricing, manufacturer opportunities, availability, inventory, pack and expiry information, and relevant reimbursement context. The aim is not to show more data. It is to identify where there may be a genuine opportunity and bring forward the next useful action.
- 1
See the demand
Review the latest available monthly product-level dispensing insight alongside relevant MDL Connect purchasing activity.
- 2
Understand the commercial position
Bring together current MDL pricing, participating manufacturer terms, availability, inventory and relevant product information.
- 3
Find the overlap
Identify the products that are both relevant to the pharmacy and commercially actionable through MDL Connect.
- 4
Quantify the opportunity
Show monthly demand, existing purchasing activity and indicative commercial information so the pharmacy can see where closer attention may be worthwhile.
- 5
Surface the next useful action
Bring forward the products that may be worth buying, negotiating, tracking, resolving or reviewing, instead of making the pharmacy search through the whole catalogue.
MDL Connect does the filtering and calculation first. The pharmacy decides what to do next.
What MDL Connect knows
- The latest available monthly dispensing pattern for relevant listed products
- Product and pack identity
- Relevant MDL Connect purchasing activity
- Current MDL and participating manufacturer pricing
- Available inventory
- Pack, batch and expiry information where relevant
- Relevant reimbursement context where supported
- Indicative commercial opportunity where supported
What MDL Connect does not know
- Stock currently held inside the pharmacy
- Purchases made through other suppliers
- Prices or temporary deals agreed elsewhere
- Changes not yet reflected in the latest monthly dispensing data
- The quantity the pharmacy genuinely needs today
- Whether the proposition works within the pharmacy’s wider purchasing strategy
The data identifies where attention may be worth spending. The pharmacy brings the real-world context and makes the decision.
If MDL Connect brings something forward, it should be able to tell you why.
Not every product needs the same response. Some deserve attention because of volume. Others because of margin, changing demand, manufacturer terms, stock exposure or an issue that still needs closing. MDL Connect brings the reason with the recommendation, so the pharmacy can understand why it is being shown and what may be worth doing next.
The pharmacy dispenses the product regularly and in meaningful volume.
Could even a small improvement in price create a meaningful cumulative benefit?
The product’s purchase price, reimbursement position or manufacturer terms suggest there may be room to improve the buying position.
Is there margin worth negotiating for?
The pharmacy’s dispensing pattern has moved materially from its recent norm.
Does the quantity, stock position or purchasing approach need reviewing?
Available stock, quantity or expiry makes the product worth considering against the pharmacy’s likely requirement.
Does the stock genuinely fit what the pharmacy is likely to use?
An order, delivery, return, credit or issue remains unresolved.
Is value or staff time being lost because the transaction has not been properly completed?
The product is relevant, but the current purchasing and supply position appears adequately covered.
Sometimes the best decision is to leave it alone.
MDL Connect should not create work. It should help the pharmacy decide where work is actually worth doing.
The right opportunity should find you, not the other way around.
Pharmacy gets busy. MDL Connect is designed to keep the commercial picture moving even when you are focused on patients, prescriptions and everything else happening in the business.
Each weekday morning, qualifying customers can receive a tailored stock offer built around relevant in-stock opportunities and the latest available dispensing insight for their pharmacy.
The offer brings together the products, quantities and indicative commercial position worth reviewing, before the pharmacy even opens the Order Pad.
And we do not leave it there.
Later in the day, MDL Connect can send an automated email or text reminder to prompt the pharmacy to review outstanding requirements and submit any orders before the evening cut-off.
Morning
See what is worth reviewing.
Afternoon
Make sure nothing important gets missed.
Pharmacy gets busy. You should not have to remember everything. MDL Connect keeps what matters always visible, so you can focus on the next useful action.
Your tailored MDL Connect offer
Prepared for a fictional pharmacy
Suitable shorter-dated opportunities
A limited quantity at a different price. Check the expiry and whether you can use the quantity before it.
- MDL price
- £1.09
- Profit / pack
- £0.26
- Margin
- 24%
- Monthly use
- 480
- Available
- 600
Back in stock
- MDL price
- £1.42
- Profit / pack
- £0.22
- Margin
- 15%
- Monthly use
- 300
- Available
- 450
Available stock
- MDL price
- £2.35
- Profit / pack
- £0.31
- Margin
- 13%
- Monthly use
- 210
- Available
- 360
- MDL price
- £9.80
- Profit / pack
- £1.20
- Margin
- 12%
- Monthly use
- 140
- Available
- 200
Send your order request in under 60 seconds
Review the personalised offer, choose the products and quantities you want, then submit. No login or password is required.
View offer and send order requestNo payment is taken at this stage. MDL telesales confirms current stock and pricing before processing the request through the Order Pad.
Prefer to speak to someone? Call or email your account manager.
Illustrative figures for a fictional pharmacy. Indicative potential profit is a guide, not guaranteed profit. Stock and pricing are subject to telesales confirmation.
A different starting point changes the whole purchasing experience.
Where does it begin?
With the supplier’s product catalogue.
With the products your pharmacy actually dispenses and the opportunities relevant to them.
What do you see first?
A broad list of products to search and filter.
Relevant products, pricing and commercial opportunities brought forward first.
How is relevance established?
The pharmacy works it out manually.
Dispensing insight and MDL Connect activity help establish where attention may be worthwhile.
How is the commercial position shown?
Price is often viewed in isolation.
Demand, price, reimbursement context and indicative margin can be viewed together.
How do better opportunities reach you?
Through catalogue searches, promotions or supplier contact.
Relevant stock and participating manufacturer opportunities can be brought directly to your account.
What if the price does not work?
Start another conversation with the supplier.
Challenge the price in the context of the product, account and demand already visible.
What happens after you order?
Ordering, delivery issues, returns and credits may sit in different processes.
The order, fulfilment, issues, returns and credits remain connected through the same relationship.
How much do you have to remember?
The pharmacy often has to chase the next step.
MDL Connect can prompt relevant opportunities, cut-offs and actions so less gets missed.
What human support sits behind it?
Varies by supplier and account arrangement.
A named account manager and telesales team work alongside the platform with the same context in view.
Less searching. Less repeating yourself. Less chasing. More time buying, negotiating and running the pharmacy.
From demand signal to completed transaction, and whatever happens next.
One fictional pharmacy. One fictional product. Follow the same line from the moment MDL Connect identifies an opportunity through purchasing, fulfilment and the next commercial review.
Pharmacy A · Oral nutritional supplement · 200ml bottle
MDL Connect spots a reason to look
The pharmacy dispenses the product regularly and the available commercial information suggests the line deserves attention.
The product comes forward because there is a reason to review it, not simply because it exists in the catalogue.
The commercial picture comes together
MDL Connect brings the relevant information into one view:
- Monthly dispensing activity
- Existing MDL Connect purchases
- Current pricing
- Relevant reimbursement context
- Available stock and pack information
- Manufacturer pricing or availability where applicable
- Indicative margin and commercial opportunity
The pharmacy can see the numbers before deciding what to do with them.
The pharmacy decides the next action
The pharmacy may already have enough stock. It may buy elsewhere. The price may need improving. Or the opportunity may work exactly as presented.
We use this product regularly. The opportunity is relevant, but we would move more volume if the commercial position improved.
The decision becomes an order
If the pharmacy chooses to proceed, the product, quantity, agreed price and account context move into the MDL Connect ordering process.
The pharmacy does not need to rebuild the information or start another conversation from scratch.
MDL Connect stays with the transaction
The story does not end when the order is placed.
If something goes wrong, the pharmacy can raise it against the order with the relevant context already attached.
The outcome improves the next decision
What happened becomes part of the account history:
- Did the pharmacy buy?
- What quantity did it take?
- Did the price need challenging?
- Was the order fulfilled correctly?
- Was there a return, damage or credit?
- Is there unresolved value still outstanding?
- Should the product come forward again next time?
MDL Connect does not lose the context once the sale is complete. Each transaction helps the next decision start from a better position.
From opportunity to completed transaction, everything stays connected.
Plan, Order, Track and Reconcile form the everyday MDL Connect workflow, taking the pharmacy from understanding what needs attention through to ordering, fulfilment and financial close.
Plan around the demand you already have.
Before you buy, understand what you are buying for.
MDL Connect brings together your latest available dispensing activity, existing MDL Connect purchases and relevant commercial information so you can see which products deserve attention and plan the quantity and buying approach around them.
See the demand behind the product
Review product-level dispensing activity relevant to your pharmacy.
Understand what is already covered
Keep expected demand separate from what you have already ordered through MDL Connect.
Build the requirement
Use the available planning and bulk-order tools to prepare monthly, cycle or larger purchasing requirements efficiently.
Review the commercial position
Consider price, reimbursement context, manufacturer opportunities, availability and indicative margin before committing.
Know what you need. Know what you already have. Know where it is worth negotiating. Then build the order.
Demand estimates are planning aids, not live pharmacy stock counts or guaranteed future requirements. Consider stock already held, purchases made elsewhere and any changes in your current needs before ordering.
Quantities use the units shown beside each product.
Pharmacy A reviews the available information and chooses 120 supplement bottles and 120 fibre-feed bottles for this order.
These are the pharmacy’s chosen quantities. The platform has not ordered them automatically.
How to read this example
See the full position before you commit.
MDL Connect brings the product, pack, quantity and commercial position together at the point of purchase, so you can make the decision with the relevant information already in front of you.
Check exactly what you are buying
Review the product, pack size, quantity, availability and expiry together before placing the order.
Compare the commercial position
See current pricing alongside relevant reimbursement context, manufacturer opportunities and indicative margin where available.
Challenge the price when it needs challenging
If the proposition does not work, raise a product-level price challenge without starting the whole conversation again.
Choose the quantity that works for your pharmacy
Use your demand, existing orders and stock considerations to decide how much you actually want to buy.
MDL Connect gives you the context. You decide when the opportunity is good enough to act.
Commercial values and margins shown are indicative and are not guarantees of reimbursement or net profit.
Sample product values only. VAT and any other charges are not modelled.
View a sample line detail
- Product
- Oral nutritional supplement
- Format
- 200ml bottle
- Selling unit
- One bottle
- Order quantity
- 120 bottles
- Sample available quantity
- 600 bottles
- Selected sample option expiry
- 30 November 2026
- Sample unit price
- £1.09 ex VAT
- Sample line value
- £130.80 ex VAT
- Indicative unit margin (illustrative)
- £0.34 per bottle
The price needs a conversation?
Raise it from the product. Your account team can review the request and respond before you decide whether to proceed.
Pharmacy request
We buy this range regularly. Can you review the price for the volume we are considering?
A request is not an agreed price. No order or price changes in this example.
Know where the order is, and whether it arrived as expected.
Once the order is placed, MDL Connect keeps the fulfilment journey connected to the original transaction. Follow progress from processing through dispatch and delivery, with the product, quantity and relevant batch or expiry information kept alongside the order, with a clear route to your account team when something does not look right.
Follow the order from one place
Keep processing, allocation, dispatch and available delivery updates connected to the original order.
Check what was actually supplied
Review the product, quantity and relevant batch or expiry information against what you expected to receive.
Spot problems while they can still be fixed
If something is missing, damaged, incorrect or delayed, raise it against the transaction while the context is already there.
Get the right support quickly
Your account team can see the order and the issue together, reducing the time spent explaining what happened.
The job is not finished when the order leaves the warehouse. It is finished when the pharmacy receives what it expected, or the exception is dealt with properly.
Delivery dates shown before confirmation are estimates.
Recorded fulfilment and delivery events provide the confirmed order status.
- Order confirmedMon 7 Sep · 09:12
- Picked · barcode, batch and expiry capturedMon 7 Sep · 14:40
- DispatchedMon 7 Sep · 17:05
- Out for deliveryTue 8 Sep · 08:30
- Delivery recordedTue 8 Sep · 11:15
The same order reference connects the product lines, recorded fulfilment events and account documents.
Report a problem with this order
Opens a support request linked to order DEMO-24817, a clear route to a person when a shipment needs attention.
View the sample traceability record
| Product | Qty | Batch | Expiry |
|---|---|---|---|
| Oral nutritional supplement200ml bottle | 120 | DEMO-ONS-01 | 30 November 2026 |
| Fibre feed500ml bottle | 120 | DEMO-FIB-01 | 31 March 2027 |
Example fulfilment records. A later missing-item or return report remains linked to this order; recording delivery does not decide the outcome of that report.
Make sure the value you are owed does not get lost after delivery.
The commercial result is not finished when the goods arrive. MDL Connect keeps invoices, shortages, damages, returns, credits and other financial adjustments connected to the original order, so you can see what has been resolved, what is still being reviewed and where money may still be outstanding.
Keep every financial record linked
Find invoices, credits and supporting documents against the order they relate to.
Raise issues against the transaction
Report shortages, damages, returns or other discrepancies digitally without rebuilding the story from scratch.
Know what has actually been credited
Clearly distinguish between a request raised, a return in progress and a credit that has genuinely been issued.
Close what is still outstanding
Keep unresolved items visible so recoverable value is less likely to disappear through missed deadlines, forgotten claims or fragmented processes.
Buying well creates margin. Reconciliation makes sure you keep it.
The £1.09 return request is still under review. No credit has been issued for it and it is not deducted from this figure.
Sample product values only. VAT, other charges and payments are not shown.
See the sample document trail
- Order DEMO-24817: 120 supplement bottles and 120 fibre-feed bottles.
- Invoice DEMO-INV-90412: £412.80 ex VAT.
- Missing-item review: two fibre-feed bottles at £2.35 each.
- Credit note DEMO-CN-1183 issued: £4.70 ex VAT.
- Separate return DEMO-RET-0442: £1.09 requested, awaiting review.
The records stay connected. A reported issue does not become a credit until the outcome is confirmed.
One platform. Several ways to order. Use the route that works for you.
Every pharmacy operates differently. Some want to build a full order online. Some want to act quickly from an email. Others want to speak to someone before committing. Even the same pharmacy may want a different route depending on the day, the product or how urgent the requirement is.
MDL Connect is designed around that reality. The opportunity stays connected whichever route you choose.
Tailored email
Best for: Seeing relevant opportunities without opening the full Order Pad.
Review products, indicative demand, available quantity and the commercial position directly from the offer.
See the opportunity first. Decide whether it deserves your time.
Quick online order
Best for: Acting quickly without signing in.
Choose the products and quantities you want and submit the request through your personalised secure link.
No username. No password. No need to rebuild the order somewhere else.
MDL Connect Order Pad
Best for: Planning and managing a broader purchase.
Build larger orders, review the wider product range, use your account tools and follow the resulting transactions through the platform.
The full MDL Connect purchasing experience when you want it.
Account manager or telesales
Best for: Anything that benefits from a conversation.
Price, quantity, availability, product support or something less straightforward. Speak to the team with the relevant product and account context already available.
Technology when it makes things easier. People when they add value.
The important part is not how you order. It is that you are never forced into one way of working.
Your pharmacy can move between digital ordering and personal support depending on what the situation needs.
Same account. Same context. Same connected journey.
The connected ordering journey
- 1See
Review the opportunity.
- 2Choose
Select the route that suits you.
- 3Submit
Send the products and quantities you want.
- 4Confirm
The order is processed and confirmed through MDL Connect.
Better manufacturer terms should not require another buying process.
For participating products, manufacturers can make pricing, volume bands and availability available directly to selected MDL Connect pharmacies. If your pharmacy qualifies, the opportunity appears within the platform you already use.
The manufacturer improves the proposition. You decide whether it works. MDL Connect keeps the route to order simple.
Digital does not mean you are on your own.
MDL Connect handles the routine work, surfacing opportunities, ordering, tracking, reporting issues and keeping records connected.
When something needs a conversation, your account manager and telesales team already have the relevant account and product context.
The platform makes the simple things simple. The team is there for everything else.
A useful conversation can become a practical offer.
For a participating product and agreed arrangement, a manufacturer may contribute product knowledge, availability information or commercial support during the proposition review. Mirage confirms the final selling price and the pharmacy keeps the decision.
Not every product has manufacturer support.
A platform for the routine. A team for everything else.
Every account has a named account manager, and the telesales team is available alongside them. Use MDL Connect to review information, place orders and follow the records; when the situation needs a person, the account team remains part of the service.
The supply operation is backed by Mirage Distribution Limited, an MHRA-authorised pharmaceutical wholesaler trading since 2010.
Let us show you what the system could do with your numbers.
Bring us your pharmacy. We will show you how your dispensing demand can translate into purchasing opportunities, how the commercial position is brought into view, and how MDL Connect keeps the journey connected from planning and ordering through to fulfilment, issues, returns and credits.
See where you could buy better. See where margin could be protected. See how much easier the operation could become.
No commitment to change suppliers or open an account. Just an opportunity to see MDL Connect using a pharmacy that actually matters, yours.
Available to eligible NHS dispensing organisations in England, subject to account approval.
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